The Paths of Yoga Essay Example For Students

The Paths of Yoga Essay Yoga comes from the Sanskrit verb yui, which means to yoke or unite. It is a union of the individual consciousness with the Infinite consciousness (Fisher, 89). The goal is to unite oneself with God and the practice of yoga is one of the paths that are taken to accomplish that goal. There are four main paths of yoga: Raja is the path of physical and mental control. Karma is the path of action. Bhakti is the path of devotion, and Jnana is the path of knowledge or wisdom (Roberts). Raja yoga is often referred to the royal path of meditation. The Hindus are more familiar with this type of yoga because it was popularized in the West (Fisher, 89). The belief of raja yoga is that the perception of the divine Self is obscured by the disturbances of the mind. They believe that if the mind can be made still and pure, then the Self will automatically and instantaneously shine forth. The central teaching of raja yoga is meditation. Absolute mental control is achieved through meditation, concentration, and breathing. They believe that when the mind is not restless, they are closer to self-awareness. The physical side of yoga is known as Hatha. It teaches control of the body through postures, control of breathing, and relaxation (Roberts). We will write a custom essay on The Paths of Yoga specifically for you for only $16.38 $13.9/page Order now Karma yoga is known as the path of action. It is also known as the path of dedicated work. Since karma is both action and the result of action, whether good or bad, the practice of karma yoga achieves union with God through the right action and selfless service (Roberts). Those who follow the karma path act without thought of reward or gain. Those who practice bhakti yoga, follow a path of love and devotion. This path is most popular among the Indian followers of Sanatana Dharma (Fisher, 92). The bhakta follower attains God-realization-oneness with the Divine through the force of love, which is the most powerful emotion that one could have. The path of bhakta yoga involves surrendering oneself to the Divine through prayer, worship, and ritual since bhakta means to serve the Divine (Roberts). The last path is jnana yoga and is also known as the yoga of knowledge, and is considered the most difficult path to follow. Where the other paths follow the promptings of the heart, the jnani uses the powers of the mind to discriminate between the real and the unreal. Their goal is to discover knowledge hidden deep inside through questioning, meditation, and contemplation (Roberts). According to Roberts, a person should have integrated the lessons of the other yogic paths because without selflessness, love of God, and the strength of body and mind, the search for self-realization is nothing more than an exercise in philosophy. Bibliography:

Embedded Essays

Embedded Essays Embedded Essay Embedded Essay Paper II Section : II Embedded Systems INDEX No 1 2 3 4 5 6 7 8 9 10 Toggle Port LED Simulate Binary Counter at Port Generate delay using TIMER_0 Stepper Motor (clockwise/Anticlockwise) Generating square wave at port pin Generating Triangular wave at port pin Sine wave generation using look-up table Microcontrollers communicating over a serial link Read switch-status from i/p port and display at o/p port Using Input Capture Pin (ICP), measure pulse width display at o/p port Topic Date 6-9-2010 9-9-2010 17-9-2010 24-9-2010 8-10-2010 15-10-2010 15-10-2010 29-10-2010 22-11-2010 24-11-2010 Page 02 03 04 06 07 09 10 11 13 15 Sign Practical – 01 Toggle Port LED Aim : Write a program in embedded C programming language to alternately ON/OFF LEDs connected to 2 different ports. Components Used: i)AT90S8535 Micro controller ii)LED? S iii)Ground Code: #include #include void main(void) { DDRA = 0xff; PORTA = 0x00; DDRB = 0xff; PORTB = 0x00; while(1) { delay_ms(100); PORTA = 0x01; PORTB = 0x00; delay_ms(100); PORTA = 0x00; PORTB = 0x01; }; } Output: Mithibai College:-MSC COMPUTER SCIENCE PART II 3 Practical – 02 Simulate Binary Counter at Port Aim : Write a program using embedded C to simulate a binary counter. Components Used: i)AT90S8535 Micro controller ii)LED? S iii)Ground Code: #include #include void main() { DDRA = 0xff; PORTA=0x00; while(1) { delay_ms(100); if(PORTA == 0x80) PORTA = 0x01; else PORTA += 1; } } Description: First statement a unsigned char variable (unsigned integers are used to increase the range of numbers the variable can hold) is initialized to 0x01 . port A has been set to this variable . „+? perator stands for bit increment operation . we are incrimenting the bit of led_status to one position of binary number when the one at lsb reaches to the msb (0x80) of the variable we reinitialize the variable to 0x01. The Delay given is of one milli second so the bit shifts after every one second(1000ms) . Output: Mithibai College:-MSC COMPUTER SCIENCE PART II 4 Practical – 03 Generate delay using TIMER_0 Aim : Write a program using embedded C to generate delay using TIMER0. Components Used: i)AT90S8535 Micro controller ii)LED? S iii)Ground Code: #include int timeCount = 0; interrupt[TIM0_OVF] void timer0_ovf_isr(void) { TCNT0 = 6; if(++timeCount == 1000) { PORTA =PORTA ^ 0x01; timeCount = 0; } } void main(void) { DDRA = 0x01; PORTA = 0x01; TCCR0 = 0x02; TIMSK = 0x01; #asm(sei); while(1); } Description: A variable timecount is initialized to 0. In the main function the LSB of PORTA is chosen for output and it is set to 1. Then the TIMER COUNTER CONTROL REGISTER (TCCR0) is initialized in such a way that divide by 8 (CK/8)clock source is selected again the â€Å"timer interrupt mask is set to enable the timer0 counter. #asm† is a assembly language instruction „sei? stands for set enable interrupts to enable all the interrupts. Finaly ainfinite while loop. Then the function with keword interrupt is created. This function will be called automatically when the timer0 overflow interrupt takes place. This function returns nothing, since it is not called by any function and you cant pass any thing to f unction for the same reason . The timer0 is initialized to 6 in this function . As we have chosen ck/8 system as mentioned above and the clock frequency is 4 Mhz that? s why 4/8 Mhz so 500 Khz(0. Mhz) will be the effective frequency so for one tick of counter 1/0. 5 micro sec are required(1/freq. = time) that equals to 2 micro secondes. A timer can count 256 that? s why total of 256*2 that is 512 micro seconds are required . So to make it a round figure i. e. 500 microsecs we Mithibai College:-MSC COMPUTER SCIENCE PART II 5 have to omit 6 ticks of counters that is why we set timer (TCNT0 =6) to 6 so that it ticks from 6 to 256 hence ticks effectively for 250 times (250*2 = 500). and covers 500 micro secs ,when timecount is incremented up to 1000 (1000*500 micro secs = 0. secs). And led toggles after 0. 5 secs. Output: Mithibai College:-MSC COMPUTER SCIENCE PART II 6 Practical – 04 Stepper Motor (Clockwise/Anticlockwise) Aim : Write a program using embedded C to simulate Stepper Motor(Clockwise / AntiClockwise). Components Used: i)AT90S8535 Micro controlle r ii)LED? S iii)Ground iv)STEPPER MOTOR Code: #include #include unsigned char motorStatus = 0x01; void main(void) { DDRA = 0x0f; DDRB = 0x0f; #asm(sei); while(1) { PORTA = motorStatus; PORTB = motorStatus; delay_ms(200); motorStatus

Lodz Ghetto

Lodz Ghetto What Was the Lodz Ghetto? On February 8, 1940, the Nazis ordered the 230,000 Jews of Lodz, Poland, the second largest Jewish community in Europe, into a confined area of only 1.7 square miles (4.3 square kilometers) and on May 1, 1940, the Lodz Ghetto was sealed. The Nazis chose a Jewish man named Mordechai Chaim Rumkowski to lead the ghetto. Rumkowski had the idea that if the ghetto residents worked then the Nazis would need them; however, the Nazis still started deportations to the Chelmno Death Camp on January 6, 1942. On June 10, 1944, Heinrich Himmler ordered the Lodz Ghetto liquidated and the remaining residents were taken to either Chelmno or Auschwitz. The Lodz Ghetto was empty by August 1944. The Persecution Begins When Adolf Hitler became the Chancellor of Germany in 1933, the world watched with concern and disbelief. The following years revealed persecution of Jews, but the world reveled in the belief that by appeasing Hitler, he and his beliefs would remain within Germany. On September 1, 1939, Hitler shocked the world by attacking Poland. Using blitzkrieg tactics, Poland fell within three weeks. Lodz, located in central Poland, held the second largest Jewish community in Europe, second only to Warsaw. When the Nazis attacked, Poles and Jews worked frantically to dig ditches to defend their city. Only seven days after the attack on Poland began, Lodz was occupied. Within four days of Lodzs occupation, Jews became targets for beatings, robberies, and seizure of property. September 14, 1939, only six days after the occupation of Lodz, was Rosh Hashanah, one of the holiest days within the Jewish religion. For this High Holy day, the Nazis ordered businesses to stay open and the synagogues to be closed. While Warsaw was still fighting off the Germans (Warsaw finally surrendered on September 27), the 230,000 Jews in Lodz were already feeling the beginnings of Nazi persecution. On November 7, 1939, Lodz was incorporated into the Third Reich and the Nazis changed its name to Litzmannstadt (Litzmanns city) - named after a German general who died while attempting to conquer Lodz in World War I. The next several months were marked by daily round-ups of Jews for forced labor as well as random beatings and killings on the streets. It was easy to distinguish between Pole and Jew because on November 16, 1939, ​the Nazis had ordered Jews to wear an armband on their right arm. The armband was the precursor to the ​yellow Star of David badge, which was soon to follow on December 12, 1939. Planning the Lodz Ghetto On December 10, 1939, Friedrich Ubelhor, the governor of the Kalisz-Lodz District, wrote a secret memorandum that set out the premise for a ghetto in Lodz. The Nazis wanted Jews concentrated in ghettos so when they found a solution to the Jewish problem, whether it be emigration or genocide, it could easily be carried out. Also, enclosing the Jews made it relatively easy to extract the hidden treasures that Nazis believed Jews were hiding. There had already been a couple of ghettos established in other parts of Poland, but the Jewish population had been relatively small and those ghettos had remained open - meaning, the Jews and the surrounding civilians were still able to have contact. Lodz had a Jewish population estimated at 230,000, living throughout the city. For a ghetto of this scale, real planning was needed. Governor Ubelhor created a team made up of representatives from the major policing bodies and departments. It was decided that the ghetto would be located in the northern section of Lodz where many Jews were already living. The area that this team originally planned only constituted 1.7 square miles (4.3 square kilometers). To keep non-Jews out of this area before the ghetto could be established, a warning was issued on January 17, 1940 proclaiming the area planned for the ghetto to be rampant with infectious diseases. The Lodz Ghetto Is Established On February 8, 1940, the order to establish the Lodz Ghetto was announced. The original plan was to set up the ghetto in one day, in actuality, it took weeks. Jews from throughout the city were ordered to move into the sectioned off area, only bringing what they could hurriedly pack within just a few minutes. The Jews were packed tightly within the confines of the ghetto with an average of 3.5 people per room. In April a fence went up surrounding the ghetto residents. On April 30, the ghetto was ordered closed and on May 1, 1940, merely eight months after the German invasion, the Lodz ghetto was officially sealed. The Nazis did not just stop with having the Jews locked up within a small area, they wanted the Jews to pay for their own food, security, sewage removal, and all other expenses incurred by their continuing incarceration. For the Lodz ghetto, the Nazis decided to make one Jew responsible for the entire Jewish population. The Nazis chose Mordechai Chaim Rumkowski. Rumkowski and His Vision To organize and implement Nazi policy within the ghetto, the Nazis chose a Jew named Mordechai Chaim Rumkowski. At the time Rumkowski was appointed Juden Alteste (Elder of the Jews), he was 62 years old, with billowy, white hair. He had held various jobs, including insurance agent, velvet factory manager, and director of the Helenowek orphanage before the war began. No one really knows why the Nazis chose Rumkowski as the Alteste of Lodz. Was it because he seemed like he would help the Nazis achieve their aims by organizing the Jews and their property? Or did he just want them to think this so that he could try to save his people? Rumkowski is shrouded in controversy. Ultimately, Rumkowski was a firm believer in the autonomy of the ghetto. He started many programs that replaced outside bureaucracy with his own. Rumkowski replaced the German currency with ghetto money that bore his signature - soon referred to as Rumkies. Rumkowski also created a post office (with a stamp with his image) and a sewage clean up department since the ghetto had no sewage system. But what soon materialized was the problem of acquiring food. Hunger Leads to a Plan to Work With 230,000 people confined to a very small area that had no farmland, food quickly became a problem. Since the Nazis insisted on having the ghetto pay for its own upkeep, money was needed. But how could Jews who were locked away from the rest of society and who had been stripped of all valuables make enough money for food and housing?   Rumkowski believed that if the ghetto was transformed into an extremely useful workforce, then the Jews would be needed by the Nazis. Rumkowski believed that this usefulness would ensure that the Nazis would supply the ghetto with food. On April 5, 1940, Rumkowski petitioned the Nazi authorities requesting permission for his work plan. He wanted the Nazis to deliver raw materials, have the Jews make the final products, then have the Nazis pay the workers in money and in food.   On April 30, 1940, ​Rumkowskis proposal was accepted with one very important change - the workers would only be paid in food. Notice that no one agreed upon how much food, nor how often it was to be supplied. Rumkowski immediately began setting up factories and all those able and willing to work were found jobs. Most of the factories required workers to be over 14 years old but often very young children and older adults found work in mica splitting factories. Adults worked in factories that produced everything from textiles to munitions. Young girls were even trained to hand stitch the emblems for the uniforms of German soldiers. For this work, the Nazis delivered food to the ghetto. The food entered the ghetto in bulk and was then confiscated by Rumkowskis officials. Rumkowski had taken over food distribution. With this one act, Rumkowski truly became the absolute ruler of the ghetto, for survival was contingent on food.   Starving and Suspicions The quality and quantity of the food delivered to the ghetto were ​less than minimal, often with large portions being completely spoiled. Ration cards were quickly put into effect for food on June 2, 1940. By December, all provisions were rationed. The amount of food given to each individual depended upon your work  status. Certain factory jobs meant a bit more bread than others. Office workers, however, received the most. An average factory worker received one bowl of soup (mostly water, if you were fortunate you would have a couple of barley beans floating in it), plus the usual rations of one loaf of bread for five days (later the same amount was supposed to last seven days), a small amount of vegetables (sometimes preserved beets that were mostly ice), and brown water that was supposed to be coffee.   This amount of food starved people. As ghetto residents really started feeling hunger, they became increasingly suspicious of Rumkowski and his officials. Many rumors floated around blaming Rumkowski for the lack of food, saying that he dumped useful food on purpose. The fact that each month, even each day, the residents became thinner and increasingly afflicted with dysentery, tuberculosis, and typhus while Rumkowski and his officials seemed to fatten and remained healthy just spurred suspicions. Searing anger afflicted the population, blaming Rumkowski for their troubles. When dissenters of the Rumkowski rule voiced their opinions, Rumkowski made speeches labeling them traitors to the cause. Rumkowski believed that these people were a direct threat to his work ethic, thus punished them and. later, deported them. Newcomers in the Fall and Winter 1941 During the High Holy days in the fall of 1941, the news hit - 20,000 Jews from other areas of the Reich were being transferred to the Lodz Ghetto. Shock swept throughout the ghetto. How could a ghetto that could not even feed its own population, absorb 20,000 more? The decision had already been made by the Nazi officials and the transports arrived from September through October with approximately one thousand people arriving each day. These newcomers were shocked at the conditions in Lodz. They did not believe that their own fate could ever really mingle with these emaciated people, because the newcomers had never felt hunger. Freshly off the trains, the newcomers had shoes, clothes, and most importantly, reserves of food. The newcomers were dropped into a completely different world, where the inhabitants had lived for two years, watching the hardships grow more acute. Most of these newcomers never adjusted to ghetto life and in the end, boarded the transports to their death with the thought that they must be going somewhere better than the Lodz Ghetto. In addition to these Jewish newcomers, 5,000 Roma (Gypsies) were transported into the Lodz ghetto. In a speech delivered on October 14, 1941, Rumkowski announced the coming of the Roma. We are forced to take about 5000 Gypsies into the ghetto. Ive explained that we cannot live together with them. Gypsies are the sort of people who can to anything. First they rob and then they set fire and soon everything is in flames, including your factories and materials. * When the Roma arrived, they were housed in a separate area of the Lodz Ghetto. Deciding Who Would Be the First Deported December 10, 1941, another announcement shocked the Lodz Ghetto. Though Chelmno had only been in operation for two days, the Nazis wanted 20,000 Jews deported out of the ghetto. Rumkowski talked them down to 10,000. Lists were put together by ghetto officials. The remaining Roma were the first to be deported. If you were not working, had been designated a criminal, or if you were a family member of someone in the first two categories, then you would be next on the list. The residents were told that the deportees were being sent to Polish farms to work. While this list was being created, Rumkowski became engaged to Regina Weinberger - a young lawyer who had become his legal advisor. They were soon married. The winter of 1941-42 was very harsh for ghetto residents. Coal and wood were rationed, thus there was not enough to drive away frostbite let alone cook food. Without a fire, much of the rations, especially potatoes, could not be eaten. Hordes of residents descended upon wooden structures - fences, outhouses, even some buildings were literally torn apart. The Deportations to Chelmno Begin Beginning on January 6, 1942, those who had received the summons for deportations (nicknamed wedding invitations) were required for transport. Approximately one thousand people per day left on the trains. These people were taken to the Chelmno Death Camp  and gassed by carbon monoxide in trucks. By January 19, 1942, 10,003 people had been deported. After only a couple of weeks, the Nazis requested more deportees. To make the deportations easier, the Nazis slowed the delivery of food into the ghetto and then promised people going on the transports a meal. From February 22 to April 2, 1942, 34,073 people were transported to Chelmno. Almost immediately, another request for deportees came. This time specifically for the newcomers that had been sent to Lodz from other parts of the Reich. All the newcomers were to be deported except anyone with German or Austrian military honors. The officials in charge of creating the list of deportees also excluded officials of the ghetto. In September 1942, another deportation request. This time, everyone unable to work was to be deported. This included the sick, the old, and the children. Many parents refused to send their children to the transport area so the Gestapo entered the Lodz Ghetto and viciously searched and removed the deportees. Two More Years After the September 1942 deportation, Nazi requests nearly halted. The German armaments division was desperate for munitions, and since the Lodz Ghetto now consisted purely of workers, they were indeed needed. For nearly two years, the residents of the Lodz Ghetto worked, hungered, and mourned. The End: June 1944 On June 10, 1944,  Heinrich Himmler  ordered the liquidation of the Lodz Ghetto. The Nazis told Rumkowski and Rumkowski told the residents that workers were needed in Germany to repair the damages caused by air raids. The  first transport  left on June 23, with many others following until July 15. On July 15, 1944 the transports halted. The decision had been made to liquidate Chelmno because Soviet troops were getting close. Unfortunately, this only created a two week hiatus,  for the remaining transports  would be sent to Auschwitz. By August 1944, the Lodz Ghetto had been liquidated. Though a few remaining workers were retained by the Nazis to finish confiscating materials and valuables out of the ghetto, everyone else had been deported. Even Rumkowski and his family were included in these last transports to Auschwitz. Liberation Five months later, on January 19, 1945, the Soviets liberated the Lodz Ghetto. Of the 230,000  Lodz Jews  plus the 25,000 people transported in, only 877 remained. * Mordechai Chaim Rumkowski, Speech on October 14, 1941, in  Lodz Ghetto: Inside a Community Under Siege  (New York, 1989), pg. 173. Bibliography Adelson, Alan and Robert Lapides (ed.).  Lodz Ghetto: Inside a Community Under Siege. New York, 1989. Sierakowiak, Dawid.  The Diary of Dawid Sierakowiak: Five Notebooks from the Lodz Ghetto. Alan Adelson (ed.). New York, 1996. Web, Marek (ed.).  The  Documents of the Lodz Ghetto: An Inventory of the Nachman Zonabend Collection. New York, 1988. Yahil, Leni.  The Holocaust: The Fate of European Jewry. New York, 1991.

The Vioxx disaster and BP Case Study Example | Topics and Well Written Essays - 500 words

The Vioxx disaster and BP - Case Study Example Some public management theories were overlooked such as scientific selection and training of workers. This concept entails scientific training, selection and placement of workers (Hopkins, 2008). It is proper to allocate employees on jobs they are best suited as far as intellectual and physical abilities are concerned. Incompetency contributed to both disasters, for example, medical researchers involved in the manufacturing of Vioxx failed to meet all the scientific/intellectual demands for safe production (Ellsberg & Gerstein, 2008). Mutual collaboration of workers and management is another important concept that could help avoid such disasters. Cordial relations and active cooperation between workers and management enhances communication at the workplace. Disconnect between workers and management primarily caused the BP tragedy and six workers were dismissed upon accusations from officials of negligence and failing to sound an evacuation alarm. The Food and Drug Administration (FDA) released a non-steroidal anti-inflammatory drug, Vioxx, into the United States’ market in 1999. The Vioxx disaster occurred between 1999 and 2004. More than one hundred million prescriptions were made in the United States of America alone and it caused enormous deaths and injuries (Abraham & Davis, 2013). It was established that the drug (painkiller) caused stroke and cardiovascular complications. Merck & Company, which was responsible for manufacturing the drug was accused of misleading patients and doctors about the drug’s safety; fabricating research results to suit the company’s interests and thwarting an FDA’s agent from revealing the complexities associated with the drug – it skirted federal drug regulations (Hopkins, 2008). Before its withdrawal from the market, in 2004, more that 25 million Americans who used the drug and it had caused over 38,000 deaths (Ellsberg & Gerstein, 2008). Texas City BP explosion occurred in 2005. It had resulted in 15 deaths

Extensive reading approach and contrast this with direct or component Assignment

Extensive reading approach and contrast this with direct or component skills - Assignment Example Uncommonly, there is an approach that avoids the use of recommended reading materials and guided reading activities, yet has the same aim of promoting advanced reading skills of students. This approach is referred to as the extensive reading approach. What is extensive reading? The term extensive reading is credited to Harold Palmer (1917: 137) who proposed that learners should read one book after another. The idea of reading a great number of reading materials over time to improve reading proficiency is based on the belief that language acquisition, especially vocabulary development, occurs through reading (Nagy & Herman 1987: 20). Supporters of extensive reading believe that the more reading experiences language learners have, the more adept they will be in the target language. In particular, Grabe and Stoller (2002: 90) believe that although extensive reading alone cannot guarantee language proficiency, the latter cannot occur without extensive reading. The extensive reading appro ach offers some advantages that other approaches do not have. Making students form the habit of reading could lead to promoting the love for reading, making the reader as the focus of instruction, empowering comprehension, and improving linguistic and communicative ability. (References for this are quite impossible to obtain, thus I used â€Å"could lead to† to imply possibility, thus lessening the claim). Promoting the love for reading Promoting the love for reading is one essence of the extensive reading approach. Dublin, Eskey and Grabe (1986: 228) noted that people learn to read and improve in reading by means of reading itself. In extensive reading classes, students are motivated to read to build the habit and enjoyment in reading. As Grabe and Stoller (2001) claims, ‘one does not become a good reader unless one reads a lot’ (198). As such, the extensive reading approach differs a lot in structure and materials from intensive reading approaches. The teacher in the extensive reading class allows students to read the materials they prefer, thus cultivating in them the interest to read about those things they find interesting. Students have the option to read fiction or non-fiction books, or basically anything they find interesting among a variety of materials available. This way, students are not forced to understand topics or concepts that they find vague at the very beginning. Ideally, the love for reading may be developed if teachers allow students to read according to their interest, pace and level (Collie & Slater 1987: 6). In other approaches, students are asked to read a uniform text, thus they are forced to understand knowledge and concepts even though such are not applicable to them. For instance, a Muslim kid may deal with a text discussing the beatification of Pope Paul II when reading about current events. Such a practice, although may enhance the knowledge of a student about the world, could interfere with a student’s culture and affect his/her interest during a particular reading class. This implies that teachers using other approaches should be careful in choosing materials for their students. Nunan (1989: 60) posits that the reading materials should have some cultural or personal relevance to the readers.

A Guest Experience Based Upon Hospitality Marketing Essay

A Guest Experience Based Upon Hospitality Marketing Essay The rewards are the opportunity to create a guest experience based upon hospitality rather than efficiency, to implement customer service that makes memories rather than horror stories, to truly be in touch with guests rather than seeking to avoid them because a guest contact usually indicates a problem. Because of their size, small boutique properties often do not have the clout in the market to recruit and retain good line employees. Seasonality can have the happy retired hotelier making beds, doing laundry and unstopping toilets in the off-season when he/she has had to lay off the seasonal staff. Any furloughs due to seasonality pretty well guarantee that the quality labour in the market will go to a property with the mass to offer them year round employment. Operational Performance Objective: Flexibility Personal Approach LOCATION (segment market) COST (budget) Demand Service process Keep on changing customer Taste The four houses of quality function deployment connect customer needs with engineering design characteristics, components production processes, and associated control parameters http://www.naukrihub.com/india/hospitality/overview/challenges/ http://www.hotel-online.com/News/PR2006_4th/Nov06_ISHC.html http://findarticles.com/p/articles/mi_qa3656/is_200612/ai_n17190382/ Q3 http://findarticles.com/p/articles/mi_m0EIN/is_2007_April_3/ai_n27189784/?tag=rbxcra.2.a.22 .http://www.managingchange.com/masscust/overview.htm http://www.hotel-online.com/Trends/ChiangMaiJun00/CustomizationHospitality.html#1 IMPORTANT http://www.smthacker.co.uk/postponement_mass_customisation.htm http://www.madeforone.com/Articles/index.php/page/2/ http://www.readwriteweb.com/start/2010/03/weekend-reading-mass-customization-round-up.php http://www.igi-global.com/bookstore/TitleDetails.aspx?TitleId=743DetailsType=Preface http://www.sideroad.com/Customer_Service/measuring-customer-loyalty.html http://www.streetdirectory.com/travel_guide/210546/hotels_and_hostels/new_trends_at_boutique_hotels.html 1. Shortage of skilled employees: One of the greatest challenges plaguing the hospitality industry is the unavailability of quality workforce in different skill levels. The hospitality industry has failed to retain good professionals. 2. Retaining quality workforce: Retention of the workforce through training and development in the hotel industry is a problem and attrition levels are too high. One of the reasons for this is unattractive wage packages. Though there is boom in the service sector, most of the hotel management graduates are joining other sectors like retail and aviation. Personalization and Design by Own Individualism (demand) Peoples lives today are more turbulent and diversified. The one size fits all model is out-of-date. Individuals now want to be seen and treated as individuals and many are prepared to pay for this. They are better educated and informed; able and willing to make their own decisions. http://www.streetdirectory.com/travel_guide/210548/hotels_and_hostels/unique_features_with_new_boutique_hotel_resort_trends.html _ boutique hotel http://www.hotel-online.com/Trends/ChiangMaiJun00/CustomizationHospitality.html Davis, Stan, Future Perfect, 10th anniversary edition, Addison-Wesley Pub Co, Harlow, England, 1996, ISBN: 020159045X Gilmore, James H. Pine, B. Joseph II 1997, The four faces of mass customization, in Gilmore, James H. Pine, B. Joseph II (eds.), Markets of One, President and Fellows of Harvard College, Boston MA, U.S.A. pp. 115-132 Introduction Boutique hotels are believed to have been invented in the early 1980s. (Anhar,L,2001) There is no single definition of a boutique hotel but most of the boutique hotels do share some common characteristics. The first, boutique hotels put more emphasis on design and architecture than traditional chain hotels. (Anhar.L.2001) Creating unique design with additional lifestyle amenities in order make hotel guest feel something special than others. For example each guest room in Blakes Hotel in South Kensington, London was designed by celebrity stylist Anouska Hempel. This kind of hotel is very individual and focuses on their look. (Jones.P,2002) The aim is to create an environment with sense of style, warmth and distinction which they are willing to pay premium room rates. Second, the common feature of boutique hotel is superior personal service.(Drayton.P Rodwell.K,2001) Providing personal service guide to hotel guests is importance to enhance guest experience rather than efficiency, to t ruly be in touch with hotel guests rather than ignorance them when they faced to problem, to makes guest with unforgettable memories will come back on next time rather than terrible service that not return again. Furthermore, boutique hotel tend to provide a higher quality and wider range of guest amenities; such as pillow menu, complimentary candies and nuts. (Reich.M Ho Jung Kim) The third feature is the number of rooms. The number of room should not exceed 150 rooms to maintain the intimacy between the guests and the hotel staff, and the personalized attention by the staff. (Anthar.L,2001) However, there seems to be not upper limit on the maximum number of room; for example among properties operated by Ian Schrager, Pramount Hotel has 594 rooms and Hudson Hotel has 821 rooms. (Ibid) The last common feature of boutique hotel is the target market. The middle to upper income group of people tend to be target market of boutique hotel. In addition, the image of boutique hotel is major element for promoting through media, fashion, entertainment and advertising companies that are attracted to the trendy design and lively atmosphere.(Jones Lang Lasalle report) Location of the boutique hotel can be classified into two types. The first is the city destination hotels. () Accordingly, most existing city boutique hotels are located in urban edgy and chic neighbourhoods in major cities like New York, London, San Francisco, and Miami. (Anthar) Nevertheless, more companies are targeting less cosmopolitan cities. Location of traditional hotels often seeks for convenience to their customer but for boutique hotel, they are often located in cities with big fashion capitals to best attract their target market. The second type of boutique hotel is located in generally well-hidden, tucked always in deserted corners of the island or the mountains. Each boutique resort hotels promote the non-existence of electronics and communication devices in guestrooms as a competitive advantage. () Q1 Every company will face problemà ¢Ã¢â€š ¬Ã‚ ¦ challenges Boutique hotel tend to serve their guest with high degree of service quality therefore the greater of customer contact, the greater degree of interaction between the service system and the customer. (Jacobs.R,Chase.R,2008) Service systems with high degree of customer contact are more difficult to control and rationalize rather than low degree of customer contact. In high-contact systems, the customer can affect the time of demand, the exact nature of the service, and the quality, or perceived quality of service because the hotel guests are involved in the process. (Jacobs.R,Chase.R,2008) This is reason why boutique hotel manager should take into account on this particular area of service design process. This is not easy as all customers are different and have different expectations of what the service will provide. Perhaps a boutique hotel guest tend to wait for too long to check-in at resulted he or she might not come again due with the expectation on their speed of their service provided was disappointment. Hence, boutique hotel can offers several counters with different type of function such as registration check-in, check-out counter, and complaint counter to shorten the time of waiting by other guests. Flexibility approach take part on this challenges, Service process must be short and accurate in order to SOA(219) Service Blueprinting 211 As mentioned above, for boutique hotel the customer indeed is greater extent involved in the actual delivery of the service. The service employees by boutique hotel have frequently work together with their customer thus the behaviour if employees is likely to have a major effect on the customers perceived level of service quality.(Greasley.A,2009) Unlike tangible products, technology can be replaced the workforce on certain jobs but in services, it is difficult to replace the element of human interaction completely. (Greasley.A,2009) For service industry, the service operation for boutique hotel greater front office tasks by adding value to their customer both input and output of the operation while back office task is lesser. (Figure 1.1)(Greasley.A, 2009) Boutique hotel as a mass customization operate at high volume and high variety because the customer require high levels of contact with the service provider and a customized service. Human resource development: Some of the service s required in the tourism and hotel industries are highly personalized, and no amount of automation can substitute for personal service providers. India is focusing more on white collar jobs than blue collar jobs. The shortage of blue collar employees will pose various threats to the industry Lack of skilled hotel employees can become an issue for boutique hotel that tend to provide superior personal service. STANDARD The hotel boutique employees are expected to know their guests needs very well with caring, polite, friendly, and etc. Hence, the manager of Boutique hotel has to invest on a series of training program in order to maintain the quality of the service provided by their employee especially front-line employees which interact with customer most of the time. Assume a boutique hotel employees does not know well about a potential customer whose is vegetarians, but sending meal with chicken to the customer. This in the result, the potential customer will feel very disappointed on the careless of service provider by particular boutique hotel. The customer definitely switches to other brand of boutique hotel and not to return again if there is no a good service recover to resolve the problem. Service is unlike product that can be easier to argue back but in service industry especially with high service quality provided by boutique hotel, customers tend to be correct most of the time. Quality is a particular challenge for boutique hotel in both the tangible and intangible aspects, for example the quality of the food served, the quality of the mattress in the room and service of the staff must meet quality standards in order to retain customer. However, intangible service may be difficult to measure and often depends on an unpredictable interaction between the service provider and customer. (Greasley.A, 2009) The boutique employees cannot predict what the next will be happen thus they have to get ready to resolve problem at anytime. However, there are three authors; Parasuraman, Zeithaml, and Berry (1985) define the quality in service with five principal dimensions that customers use to judge service quality which is Reliability, Responsiveness, Assurance, Empathy and Tangible based on a comparison between expectations and perceptions of the service quality. Marketing strategy: For the side of marketing view of point on boutique hotel, the image is very important to enhance the quality of the hotel itself to their target market. What are so special about boutique hotel compare to other hotel chain without paying high price of room rate? This is why Integrated Marketing Communication (IMC) gets involved to work together to promote the brand and image of boutique hotel. A good service cannot be successful without the demand in a market. To open a new boutique hotel in a market place obviously is very fresh on the particular brand. Hence, branding can become one of the challenges to a new boutique hotel. At that point, the new brands that were ill-conceived and lacking clear definition and marketability ultimately become the weaker performers which are then often absorbed by the stronger ones.( ISHC Annual Conference,2007)Investing on brand proliferation to attract consumer interest toward the new boutique hotel. Marketing research effort s hould not be neglected by collecting information on favourable design of hotel room, service encounter and etc. By doing marketing research better performance outcome in order to meet customer needs. Virtual advertising can be useful to let customer know more information about the boutique hotel. An addition, online booking hotel becomes more convenience to customer in the purchase processes. A system that can let customer choose the theme or design of the room that they prefer including the menu of pillow, type of food to serve and etc. Public relation is also a powerful tool to get useful public opinion from the public. Distribution channel renovation : In 2006, it is estimated that $24 billion worth of hotel rooms in the US alone will be booked through internet sites representing 27% of US hotel industry room revenues up from $15.5 billion just two years ago. (INSH,2007) Meanwhile, this is current challenge of distribution management, manage and market to the consumer in the online world. Without understanding online consumers buying behaviour, the possible investment on marketing will be wasted. Buying process change rapidly nowadays with advancement of technology device support. Brick and Motor Directors of Sales Marketing and Directors of Revenue Management must understand at least the basics of search engine optimization, pay-per-click marketing, link popularity strategies and web traffic analysis. (INSH,2007) Connection between the service provider and their potential customer is linked. Expanding distribution revolution preserves the relationship with their customer. (INSH,2007) Click and M ortar approach can be applied on boutique hotel strategy in order to serve the best quality by using online or offline form of service provided. Construction cost: To build up a new boutique hotel, cost definitely has to take into account because it involved a huge amount of money on constructing, furniture, equipments and labour cost. The cost of raw materials for construction such as wood, steel, sand and so on is categorized as dramatically changes according the demand of the world. For example steel prices experienced a 48.8-percent increase in 2004, which was preceded by significant increases in scrap iron and steel prices in 2002 and 2003.(INSH,2007) By constantly monitoring changes in the markets for both construction materials and labor costs, a developer has to ensure that a project has a better than even chance of being completed on time and on budget.(INSH,2007) Adoptability and Knowledgeable on new technology system: In this 21th century with all digital-based of world with high-technology advancement that can improving the effectively and efficiently of doing things. The research and development (RD) department have to gone through emphasis on the design of the room in boutique hotel. Supply and demand service capacity : skilled employees or unskilled employeesà ¢Ã¢â€š ¬Ã‚ ¦ Training Demand of the market : middle to upper class. Fashion ,media Finance Q2 Mass processes that produce high-volume and low variety products are termed line or mass processes. Because of the high volumes of product it is cost-effective to use specialized labour and equipment. Because of the low variety, setting up of equipment is minimized and utilization of equipment is high. Examples of mass process included automobile plant, television factory, vehicle manufacturing, DVD production and food processes. (pg78) Customization processes is special customized to the need of the customer. High variety of product but low volume. This customization processes can be applied on goods such as big size shoes, special design for wedding cake and while service on or services like facial treatment, cosmetic, and hair style that can meet individual needs. The target market is niche market with a small group of people with the similar needs. High degree of customization, in order to meet individual customer needs. For exampleà ¢Ã¢â€š ¬Ã‚ ¦Because the need of specialized, time-consuming to finish on certain number (usually with low quantity) However, the variety is very low for mass processes, customer could not have much choices. Meanwhile, with the customization goods and services the price is trend to expensive. It is difficult to meet individual needs with low cost. It can be either want to pay higher price to meet individual price or low price but no choice. Based on the statement above, the trend of the layout process changed to Mass customization. What is mass customization? Mass customization is processes that combine the Mass and Customization feature in one which mean high volume and high variety at a relatively. (Figure 1.2) An attempt to combine high-variety and hiagh-volume output to provide the customer with customized products at a relatively low price. ( Greasley.A,2009)was typothie si s For example, Dell is the worlds largest volume producer of personal computers yet allows each customer to design (albeit in a limited sense) their own configuration. (Slack et al, 2007,pg47) Customer can select the feature of specification of the computer that they wanted after that make an order. Once Dell received the order, they will make customized computer requirement by the customer and delivery to them within two weeks. Another example on Land à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. Feel different from others. Repeat buyer. Capture their interest and follow up by sending greeting card to welcome back to the boutique hotel interested like music. Event singing competition. Live band Designà ¢Ã¢â€š ¬Ã‚ ¦Flexibilityà ¢Ã¢â€š ¬Ã‚ ¦ act quickly , fast, information or data tranformation

Bad news letter Essay

Thank you for bringing in your Mercedes-Benz C300. We greatly appreciate that you chose us to tend to your vehicle concerns and we fully agree with you that vehicles of this standard should not be experiencing problems two years after the original purchase. In this regard Nelson Automotive Limited provide our customers with excellent after service for their pre-owned luxury vehicles and offer one year warranty on all vehicle parts. The replacement of vehicle parts for your four year old 2010 model would commence after a period of five years under normal circumstances. However, upon inspection our engineers discovered that the recommended brake fluid as stated in your vehicle manual was not used and as such shortened the life span of the part which resulted in brake malfunction. Although your vehicle is past the one year warranty, we can and will help you restore your automobile to its original working condition. Our company is certified to conduct repairs on your vehicle and our approved mechanical engineers can source the required part in approximately three weeks. The cost of the part and installation is three thousand dollars ($3,000.00). The original part will be sourced from its manufacturer abroad to ensure the safety and efficient operation of your vehicle and our company is dedicated to pay all shipping costs and offer a warranty for a period of thirty days on repairs done. We also invite you to visit our showroom at the end of the year for our year end upgrade sale, where you can view and trade in for a more recent Mercedes Benz model at the best industry price. /†¦2 We will keep in touch and will update you on the progress of your vehicle repairs. For further inquiries, please contact Ms. Alice George, our customer service representative of the Repairs Department at 662-2369.